Topics.
Having a media presence has become increasingly important over the years, even for commercial law firms. Sometimes it is individual lawyers with a natural gift for translating legal topics into readable and relevant articles which provide the entire firm with a higher public profile. More often, in-house or external PR professionals research topics, turn them into content that works for the media, pitch to journalists and take over the (final) editing of guest articles and statements. This is where our expertise lies.
Many lawyers underestimate the work that has to go into preparing topics in such a way that they are picked up by the media. It is not just about having good journalist contacts and neither is editorial staff waiting for lengthy legal write-ups to land in their inbox. Even if a publication has agreed to publish a piece, there is no guarantee that they do so word for word. If you want to ensure that, advertorials or ads, not editorial coverage, are your only option.
A good sense for current and (practically) relevant legal topics that meet the interests of the readerships of your target publication, thorough research, well written copy, speed and reliability are therefore needed if you want to see your content published in newspapers, magazines and online platforms.
Talk to us if you are interested in hearing more about how we support law firms in making their expert voice heard in the media.